Just one year after launching FooPets.com, we’ve received an early Christmas present: the #1 result for a Google search for “virtual pets” (without the quotes), just ahead of the longstanding champion of that position, Neopets.com. (You may see us still at #2 or #3, depending on which Google datacenter you hit.) Now we just have to hold position–easier said than done. We still have a ways to go with our second target search phrase, “online pets,” where we’re still down at SERP #5, above the fold but not good enough. In the immortal words of Ricky Bobby, if you’re not first you’re last.