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	<title>FooMojo</title>
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	<link>http://www.foomojo.com</link>
	<description>creating real virtual pets</description>
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		<title>CBS TV News coverage of FooPets and Kwedit</title>
		<link>http://www.foomojo.com/2010/02/27/cbs-tv-news-coverage-of-foopets-and-kwedit/</link>
		<comments>http://www.foomojo.com/2010/02/27/cbs-tv-news-coverage-of-foopets-and-kwedit/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 20:12:59 +0000</pubDate>
		<dc:creator>Ron Hornbaker</dc:creator>
				<category><![CDATA[Cool]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=465</guid>
		<description><![CDATA[Our local San Francisco CBS affiliate ran a nice segment on FooPets and Kwedit:

]]></description>
			<content:encoded><![CDATA[<p>Our local San Francisco CBS affiliate ran a <a href="http://cbs5.com/video/?id=62392@kpix.dayport.com">nice segment on FooPets and Kwedit</a>:</p>
<p><a href="http://cbs5.com/video/?id=62392@kpix.dayport.com"><img src="http://www.foomojo.com/wp-content/uploads/2010/02/cbs5.jpg" alt="CBS TV News coverage of FooPets and Kwedit" title="cbs5" width="480" height="340" class="size-full wp-image-466" /></a></p>
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		<item>
		<title>FooPets and Kwedit covered by New York Times</title>
		<link>http://www.foomojo.com/2010/02/06/foopets-and-kwedit-covered-by-new-york-times/</link>
		<comments>http://www.foomojo.com/2010/02/06/foopets-and-kwedit-covered-by-new-york-times/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 20:21:09 +0000</pubDate>
		<dc:creator>Ron Hornbaker</dc:creator>
				<category><![CDATA[Cool]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=461</guid>
		<description><![CDATA[The New York Times published a nice article about FooPets and our new promise-payment provider, Kwedit, in today&#8217;s business section of the New York Times. Thanks to Randall Stross for the thoughtful writeup, and Danny Shader of Kwedit for the press-worthy launch!

]]></description>
			<content:encoded><![CDATA[<p>The New York Times published a <a href="http://www.nytimes.com/2010/02/07/business/07digi.html">nice article</a> about <a href="http://www.foopets.com/">FooPets</a> and our new promise-payment provider, <a href="http://www.kwedit.com/">Kwedit</a>, in today&#8217;s business section of the New York Times. Thanks to Randall Stross for the thoughtful writeup, and Danny Shader of Kwedit for the press-worthy launch!<br />
<a href="http://www.nytimes.com/2010/02/07/business/07digi.html"><img src="http://www.foomojo.com/wp-content/uploads/2010/02/foopets_nyt.jpg" alt="FooPets and Kwedit in the NYTimes" title="FooPets and Kwedit in the NYTimes" width="480" height="498" class="aligncenter size-full wp-image-462" /></a></p>
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			<wfw:commentRss>http://www.foomojo.com/2010/02/06/foopets-and-kwedit-covered-by-new-york-times/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Ho ho ho, SEO! FooPets.com reaches top SERP for &#8220;virtual pets&#8221;</title>
		<link>http://www.foomojo.com/2009/12/24/ho-ho-ho-seo-foopets-com-reaches-top-serp-for-virtual-pets/</link>
		<comments>http://www.foomojo.com/2009/12/24/ho-ho-ho-seo-foopets-com-reaches-top-serp-for-virtual-pets/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 19:24:16 +0000</pubDate>
		<dc:creator>Ron Hornbaker</dc:creator>
				<category><![CDATA[Cool]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Technical]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=445</guid>
		<description><![CDATA[Just one year after launching FooPets.com, we&#8217;ve received an early Christmas present: the #1 result for a Google search for &#8220;virtual pets&#8221; (without the quotes), just ahead of the longstanding champion of that position, Neopets.com. (You may see us still at #2 or #3, depending on which Google datacenter you hit.) Now we just have [...]]]></description>
			<content:encoded><![CDATA[<p>Just one year after launching <a href="http://www.foopets.com/">FooPets.com</a>, we&#8217;ve received an early Christmas present: the #1 result for a <a href="http://www.google.com/search?q=virtual+pets">Google search for &#8220;virtual pets&#8221;</a> (without the quotes), just ahead of the longstanding champion of that position, Neopets.com. (You may see us still at #2 or #3, depending on which Google datacenter you hit.) Now we just have to hold position&#8211;easier said than done. We still have a ways to go with our second target search phrase, &#8220;online pets,&#8221; where we&#8217;re still down at SERP #5, above the fold but not good enough. In the immortal words of <a href="http://gcut.to/ricky+bobby">Ricky Bobby</a>, <em>if you&#8217;re not first you&#8217;re last</em>.<br />
<a href="http://www.foomojo.com/wp-content/uploads/2009/12/Picture-33.jpg"><img src="http://www.foomojo.com/wp-content/uploads/2009/12/Picture-33.jpg" alt="FooPets.com Number 1 Google SERP screenshot" title="FooPets.com Number 1 Google SERP" width="480" height="383" class="aligncenter size-full wp-image-446" /></a></p>
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			<wfw:commentRss>http://www.foomojo.com/2009/12/24/ho-ho-ho-seo-foopets-com-reaches-top-serp-for-virtual-pets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Happy&#8230;and Safe Holidays For You and Your Pets!</title>
		<link>http://www.foomojo.com/2009/11/24/happy-and-safe-holidays-for-you-and-your-pets/</link>
		<comments>http://www.foomojo.com/2009/11/24/happy-and-safe-holidays-for-you-and-your-pets/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 03:56:24 +0000</pubDate>
		<dc:creator>Lynne</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=437</guid>
		<description><![CDATA[Season&#8217;s Greetings! It&#8217;s that time of year again &#8211; the holidays! With all of our favorite foods, beautiful decorations and fun festivities, it&#8217;s hard not to get caught up in the spirit of the season. But with this special time of year comes additional safety hazards for pets and the FooCrew wanted to help out [...]]]></description>
			<content:encoded><![CDATA[<p>Season&#8217;s Greetings! It&#8217;s that time of year again &#8211; the holidays! With all of our favorite foods, beautiful decorations and fun festivities, it&#8217;s hard not to get caught up in the spirit of the season. But with this special time of year comes additional safety hazards for pets and the FooCrew wanted to help out our furry friends with a few holiday tips every owner should know about.</p>
<p>Quite a bit of detailed information on holiday pet safety is available from an expert post at <a title="Peteducation.com - Holiday Tips for Pets" href="http://www.peteducation.com/article.cfm?c=2+2098&amp;aid=932" target="_self">Peteducation.com</a>. Be sure to check it out. The post discusses several great suggestions for surviving the holiday hustle and bustle while keeping your pets as healthy and happy as ever. Several potential dangers we might not think about are mentioned such as holiday foods we innocently slip our pet from the table that can make them sick; popular plants that are poisonous like mistletoe and poinsettias; decorations and wrappings that can be lethal; and even Christmas tree needles that are toxic.</p>
<p>It&#8217;s hard to believe many of our favorite holiday traditions can be hurtful to our pets but with a little knowledge potential harm can be avoided. Remember to take extra care this season and watch your pets closely.</p>
<p>As we kick off the season on Thanksgiving Thursday, we wish you all health, happiness and safe pets in the coming year.</p>
<p>FooCrew Lynne</p>
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			<wfw:commentRss>http://www.foomojo.com/2009/11/24/happy-and-safe-holidays-for-you-and-your-pets/feed/</wfw:commentRss>
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		<title>Can H1N1 Spread To Our Pets?</title>
		<link>http://www.foomojo.com/2009/11/16/can-h1n1-spread-to-our-pets/</link>
		<comments>http://www.foomojo.com/2009/11/16/can-h1n1-spread-to-our-pets/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 16:00:31 +0000</pubDate>
		<dc:creator>Lynne</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=432</guid>
		<description><![CDATA[With flu season well underway, the H1N1 virus is a very important topic on many people&#8217;s minds. It seems like every day, more information is released about the virus and recommendations for helping to prevent it. While obviously the focus has been on humans, there are some concerns for our pets as well.
Last week, the [...]]]></description>
			<content:encoded><![CDATA[<p>With flu season well underway, the H1N1 virus is a very important topic on many people&#8217;s minds. It seems like every day, more information is released about the virus and recommendations for helping to prevent it. While obviously the focus has been on humans, there are some concerns for our pets as well.</p>
<p>Last week, the <a title="AVMA on H1N1 and Domestic Pets" href="http://www.avma.org/public_health/influenza/new_virus/default.asp" target="_self">American Veterinary Medical Association (AVMA) issued a post</a> on their website about <a title="Oregon VMA on H1N1" href="http://oregonvma.org/news/h1n1" target="_self">a recent case in Oregon</a> where the H1N1 virus spread to pet ferrets from their owners. There are other recorded cases where cats and birds have also been infected. Currently there is no H1N1 vaccine specific to domestic animals so it&#8217;s important to watch your pets closely for signs of a respiratory illness or lethargy. If you notice these symptoms you should have the animal examined by your veterinarian immediately.</p>
<p>To help prevent the spread of H1N1 to your pets, standard techniques to prevent the spread of influenza are recommended. These include hand-washing and using alcohol-based hand cleaners, covering your mouth and nose with a tissue when you sneeze, and avoiding touching your eyes, nose and mouth. Try to avoid close contact with sick people and stay home from work or school if you are sick. If you are sick, you may want to limit contact with your domestic pet, bird or backyard poultry until you are well.</p>
<p>The good news in the Oregon case is that all of the infected ferrets recovered, so watch your pets closely and take careful note to follow H1N1 prevention recommendations. If you&#8217;d like to learn more information, please visit the AVMA&#8217;s website where you can find a helpful <a title="AVMA H1N1 FAQ" href="http://www.avma.org/public_health/influenza/new_virus/new_flu_virus_faq.asp" target="_self">H1N1 FAQ</a>.</p>
<p>Let&#8217;s keep our pets healthy!</p>
<p>FooCrew Lynne</p>
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		<title>The Business Insider Covers FooPets.com</title>
		<link>http://www.foomojo.com/2009/11/07/the-business-insider-covers-foopets-com/</link>
		<comments>http://www.foomojo.com/2009/11/07/the-business-insider-covers-foopets-com/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 05:39:40 +0000</pubDate>
		<dc:creator>Lynne</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=429</guid>
		<description><![CDATA[Today, Henry Blodget, CEO and Editor-In-Chief of The Business Insider, wrote an interesting article about the hot new business of virtual goods. Henry&#8217;s post mentions FooPets as a great example of a virtual environment that emotionally engages users and motivates them to purchase goods with virtual currency. If your interested in the virtual goods business, [...]]]></description>
			<content:encoded><![CDATA[<p>Today, <a title="Henry Blodget" href="http://www.businessinsider.com/henry-blodget">Henry Blodget</a>, CEO and Editor-In-Chief of The Business Insider, wrote an interesting article about <a title="The Hot New Business of Virtual Goods" href="http://www.businessinsider.com/henry-blodget-the-hot-new-business-of-virtual-goods-2009-11">the hot new business of virtual goods.</a> Henry&#8217;s post mentions FooPets as a great example of a virtual environment that emotionally engages users and motivates them to purchase goods with virtual currency. If your interested in the virtual goods business, this post is well worth the read. Thanks Henry!</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How Strong is Your Bond?</title>
		<link>http://www.foomojo.com/2009/10/22/how-strong-is-your-bond/</link>
		<comments>http://www.foomojo.com/2009/10/22/how-strong-is-your-bond/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 15:56:55 +0000</pubDate>
		<dc:creator>Lynne</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=423</guid>
		<description><![CDATA[One of my favorite things about being on the FooCrew is our &#8220;unwritten&#8221; perk &#8211; we&#8217;re allowed to bring our pets to work with us if we want. Some of us bring them in occasionally but a few of our pets actually come to the office everyday. The FooCrew puts in a lot of hours [...]]]></description>
			<content:encoded><![CDATA[<p>One of my favorite things about being on the FooCrew is our &#8220;unwritten&#8221; perk &#8211; we&#8217;re allowed to bring our pets to work with us if we want. Some of us bring them in occasionally but a few of our pets actually come to the office everyday. The FooCrew puts in a lot of hours so letting us bring our pets in gives us much needed bonding time.</p>
<p>While not everyone can bring their pets to work, spending time with them is very important for their overall emotional health. Building a trusted relationship based on sincere, wholehearted love forms a bond that is truly unique &#8211; both in the life of the animal and the owner. It does take time and commitment but there are lots of <a title="Pet Bonding Tips" href="http://www.k9obedience.co.uk/dogcare/ownership/bonding.html" target="_self">easy things </a>you can do with your pets that help them form a strong attachment with your &#8220;pack&#8221;. <span id="more-423"></span></p>
<p>Because establishing a pet-owner bond is so critical to creating a successful companionship, we&#8217;ve also built it into <a title="FooPets Realistic Virtual Pets" href="http://foopets.com" target="_self">FooPets.com</a>. While rewarding owners for taking care of their pets has always been part of the game play, we really felt a bigger emphasis on forming longer term bonding would raise awareness even further. Say hello to our new Bonding Bar!</p>
<p>The Bonding Bar measures the connection between a FooPet and its owner. For every consecutive day that an owner interacts with one of their pets, their bond with him/her will increase. An owner must interact with their FooPet for 10 consecutive days to maximize the Bonding Bar and if a day is missed, the measurement meter will drop.</p>
<p>We&#8217;ve also introduced a new Bonding Badge. We consider this badge one of the highest distinctions a FooPet owner can have &#8211; a true symbol of commitment. This badge will appear on an owner&#8217;s profile if all of their pets have full Bonding Bars and will keep track of the number of days the owner maintains their bonding status. With the dedication we see from our owners, we fully expect to the see the number count hit well into the hundreds.</p>
<p>There&#8217;s more to caring for a pet than putting food and water in bowl. They need love, attention and genuine affection to be healthy and happy. Even if it&#8217;s just a few minutes a day &#8211; throwing a ball, playing chase or scratching behind an ear &#8211; can do the trick for your pet. They will only love you more for it&#8230;</p>
<p>FooCrew Lynne</p>
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		<title>Get Your Scare On with FooPets!</title>
		<link>http://www.foomojo.com/2009/10/14/get-your-scare-on-with-foopets/</link>
		<comments>http://www.foomojo.com/2009/10/14/get-your-scare-on-with-foopets/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 00:13:35 +0000</pubDate>
		<dc:creator>Lynne</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=416</guid>
		<description><![CDATA[For the FooCrew, Halloween is a favorite occasion we all look forward to. And believe me, we take it very seriously! The kind of &#8220;seriously&#8221; that involves dressing up our furry friends in elaborate costumes. We also like to share our creativity which means we proudly engage our pets in Halloween activities such as public [...]]]></description>
			<content:encoded><![CDATA[<p>For the FooCrew, Halloween is a favorite occasion we all look forward to. And believe me, we take it very seriously! The kind of &#8220;seriously&#8221; that involves dressing up our furry friends in elaborate costumes. We also like to share our creativity which means we proudly engage our pets in Halloween activities such as<a title="Pet Pride Day - Pet Costume Contest" href="http://www.sfgov.org/site/acc_index.asp?id=111611" target="_self"> public appearances</a> and participation in a wide variety of <a title="Good Housekeeping Pet Costume Photos" href="http://www.goodhousekeeping.com/family/pets/third-annual-halloween-pet-costume-contest" target="_self">contests</a>. There are a lot of fun Halloween things to do with your pets this time of year so don&#8217;t be too &#8220;spooked&#8221; to get the leash out and join in.</p>
<p>This year, we wanted to bring a little of our Halloween spirit to <a title="FooPets Realistic Virtual Pets" href="http://www.foopets.com" target="_self">FooPets</a> and help everyone get their scare on. For a limited time, we&#8217;ve &#8220;dressed up&#8221; our Heart Park and transformed it into a creepy landscape your brave FooPet will want to explore.</p>
<p><a href="http://www.foomojo.com/wp-content/uploads/2009/10/HalloweenPark.jpg"><img class="alignnone size-full wp-image-420" title="HalloweenPark" src="http://www.foomojo.com/wp-content/uploads/2009/10/HalloweenPark.jpg" alt="HalloweenPark" width="480" height="421" /></a></p>
<p>Dress your FooPets up in their favorite costumes and go play in the Halloween Park. Sound scary? You bet &#8211; right down to the hidden ghosts, tumbling jack-o-lanterns, tombstones and special sound effects. But what&#8217;s Halloween without some treats to go with your trick? In this park, it&#8217;s a race against time while your pets search for glowing candy corns and other lost and lonely treats. Think your FooPet can collect them all before time runs out? Only the clock will tell! But don&#8217;t forget to give it a try soon because this ghoulish game will be gone in a skeleton&#8217;s heartbeat &#8211; right after October 31st!</p>
<p>Happy Halloween!</p>
<p>FooCrew Lynne</p>
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		<title>Can Virtual Pets Help Improve Your Health?</title>
		<link>http://www.foomojo.com/2009/10/08/can-virtual-pets-help-improve-your-health/</link>
		<comments>http://www.foomojo.com/2009/10/08/can-virtual-pets-help-improve-your-health/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 20:27:25 +0000</pubDate>
		<dc:creator>Lynne</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=411</guid>
		<description><![CDATA[Earlier this week, the New York Times ran a great story about the request for new scientific studies exploring the health benefits of companion animals. The article discusses the affect the interaction between humans and animals can have on development and health and whether this interaction has therapeutic and public health benefits.
As most of you [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier this week, the New York Times ran a great story about the request for new scientific studies exploring the <a title="NYT: Study Looks Into Companion Animal Health Benefits" href="http://http://www.nytimes.com/2009/10/06/health/06pets.html?_r=1&amp;scp=6&amp;sq=autism&amp;st=cse" target="_self">health benefits of companion animals</a>. The article discusses the affect the interaction between humans and animals can have on development and health and whether this interaction has therapeutic and public health benefits.</p>
<p>As most of you probably know, the original idea for <a title="FooPets Virtual Pets" href="http://www.foopets.com" target="_self">FooPets</a> &#8211; very realistic looking and behaving virtual puppies and kittens &#8211; came from the imagination of our very own veterinarian,<a title="Dr. Ron Hornbaker" href="http://http://www.foomojo.com/team/" target="_self"> Dr. Ron</a>. Having lots of experience with the love, devotion, and emotional attachment shared between people and their pets, Dr. Ron strongly believed realistic virtual pets could bring a similar strong bond of pet ownership online.</p>
<p>Now while the NYT story focuses on studies about real-world pets, one could ask whether any possible health benefits experienced through the bond of pet ownership might also be experienced from a virtual pets environment? We hear from users all the time about how they consider their FooPets a part of the family and how much they enjoy caring for them.</p>
<p>Given the lack of current scientific studies incorporating virtual pets experiences into research, it could be a very long time before we know for sure whether the same kinds of health benefits can be derived from online interaction with virtual pets compared to real pets.</p>
<p>We do know this information as a starting point, though. Several of our users have shared their personal experiences with FooPets and the emotional benefits they have received. We have been contacted by parents/grandparents teaching their kids about pets; people who are bedridden due to illness or injuries; parents who are caring for children with disabilities; people who live alone or feel isolated; and even people who can&#8217;t have real pets because their living arrangements won&#8217;t allow for them.</p>
<p>Regardless of the specific situation, the response to FooPets from these users is very similar. They express how much they enjoy their FooPets, how happy their pets make them, and how much they love to see them at feeding or play time. In some cases, we&#8217;ve been told that FooPets give something to look forward to, something to help cure blues, or something positive at the end of a tough day. This kind of feedback is especially rewarding for the FooCrew and we&#8217;re very thankful our users have shared their stories with us.</p>
<p>I think most would agree we don&#8217;t necessarily need scientific research to tell us that a lot of satisfaction and joy comes from caring for our pets. Whether real or virtual, the wag/swish of a tail, sound of a playful bark/meow, or an enthusiastic chase of a favorite toy can be all it takes to make any day a little brighter.</p>
<p>FooCrew Lynne</p>
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		<title>Now Redeem FooDollars with An Ultimate Game Card</title>
		<link>http://www.foomojo.com/2009/10/02/now-redeem-foodollars-with-an-ultimate-game-card/</link>
		<comments>http://www.foomojo.com/2009/10/02/now-redeem-foodollars-with-an-ultimate-game-card/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 19:41:50 +0000</pubDate>
		<dc:creator>Lynne</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.foomojo.com/?p=399</guid>
		<description><![CDATA[We recently launched a new FooPets Feedback Forum and have been getting a lot of suggestions from awesome FooPets owners who have great ideas to share. One cool idea that came in was to sell pre-paid FooDollar cards and make them available in popular retail outlets. Well, we&#8217;re happy to announce we just took this [...]]]></description>
			<content:encoded><![CDATA[<p>We recently launched a new FooPets Feedback Forum and have been getting a lot of suggestions from awesome FooPets owners who have great ideas to share. One cool idea that came in was to sell pre-paid FooDollar cards and make them available in popular retail outlets. Well, we&#8217;re happy to announce we just took this feature live!</p>
<p><a href="http://www.foomojo.com/wp-content/uploads/2009/10/UltimateGameCard1.jpg"><img class="size-full wp-image-401 alignnone" title="UltimateGameCard" src="http://www.foomojo.com/wp-content/uploads/2009/10/UltimateGameCard1.jpg" alt="UltimateGameCard" width="480" height="475" /></a>You can now buy an Ultimate Game Card in $10 and $20 face  values at thousands of retails stores &#8211; including all 7-11s, Rite-Aids, and Toys-R-Us locations &#8211; and redeem them in our FooBank for FooDollars. For every $1 USD on your card, we will give you 10 FooDollars in exchange. For more information on Ultimate Game Cards, click <a title="Ultimate Game Cards" href="http://www.ultimategamecard.com/retailers.php" target="_self">here</a>.</p>
<p>With all the ideas come in, we&#8217;ve got a lot of cool new features in the works. Thanks to everyone for helping us out and please keep the suggestions coming in!</p>
<p>FooCrew Lynne</p>
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